THE SCIENCE OF WHAT CAUSES ANY PRODUCT, SERVICE, IDEA, OR MESSAGE TO
STAND OUT IN THE MODERN WORLD

RISE ABOVE THE MASS DISTRACTION OF THE MODERN WORLD


The Iconist teaches the primal laws of BLOCKS that can help any art, product, service, idea, or offering STAND OUT and generate demand despite a world overloaded with content.

More Technology + More Data + More Products =

 

HUMAN INVISIBILITY

 
 

We are competing with a constantly increasing level of noise for the limited attention spans of those we are trying to reach.

 

The most profound and difficult problem facing anyone in business, communications, demand generation, art or any professional or personal endeavor today is the ability to STAND OUT.

 
 

 


 

As technology has made the human experience easier, it has also created an explosion of content and choice, products and services, all 'diluting' us as individuals. We are competing with a constantly increasing level of noise for the limited attention spans of those we are trying to reach.


 

We as industries and individuals will continue to compete with all of this content, whether we like it or not.


 

THE ICONIST SOLVES THIS PROBLEM.

 




 

The Solution:


 

Icons, or BLOCKS, are the reason all messages, ideas, businesses, art, music, design, ads or any communication, even advertising STAND OUT and take hold in the mind. BLOCKSare based on primal laws of human perception that capture attention - no matter the form, in any field.

 

· DESIGN   
· PROPOSALS, PRESENTATIONS + PITCHING
· RESUMES
· BUY-IN
· ARCHITECTURE
· FINE ART
· EMAILS

· PUBLIC SPEAKING
· GRANTWRITING
· SCIENCE + ENGINEERING
· SALES GENERATION
· MUSIC COMPOSITION + ARRANGEMENT
· LEADERSHIP
· BRANDING

Once you understand them, you will see BLOCKS everywhere and all around you.

 

Whether you are a painter, advertiser, graphic designer, musician, salesperson, executive or just a person with an idea, BLOCKS will make your ideas take precedence over the competing environment and get the attention necessary to succeed.

 

HOW WOULD IT BE DIFFERENT IF WE COULD BE SEEN AND HEARD EVERY TIME?
What if there were a simple set of natural laws that could ensure you were heard, engaged with and you could generate demand every time and at will? What product, service, art, innovation, genius, music, or individual’s work would be revealed to the world?

 
 

Be seen. Magnetize attention. Use BLOCKS.




 

BLOCKS are the brainchild of communications innovator, Jamie Mustard. He stumbled across them and how they work one day. He instantly knew their power to transform people, work, art, companies and brands in a messaging bombarded culture. He has worked ever since to bring BLOCKS to the world.

Ted Talk

ENDORSEMENTS

 

"There is no one better at getting the world to understand what you have to offer."

- Holt McCallany, Lead Actor, Mind Hunters, Dir. David Fincher, Netflix

 

"My work needed power and clarity that would get noticed - Jamie’s BLOCKS changed everything."

- Jeanie Coyle, Former SVP of HR, Bank of America and American Express, Founder Worktelligence, Author Make Talent Your Business

"Jamie can make anyone STAND OUT in a transparent and genuine way."

- Bibi McGill, Lead Guitarist, Musical Director, Beyonce

 

"Jamie understands better than anyone why things succeed and why they fail."

- Melanie Pullen, World Renowned Photographer, High Fashion Crime Scenes

 

"Jamie can tell you why people pay attention."

- Hector Delgado, Executive Producer, Producer A$AP ROCKY

 

"Through a sweeping survey of art and communications, he left the audience empowered to apply his principles to their own work."

- Tsilli Pines, Co-Founder + Director Design Week Portland, PDX Organizer + Host of Creative Mornings lecture series

 

"Jamie is truly an Iconist. He can teach anyone to stand out and grab attention no matter what they do."

- Kevin Carroll, Best-selling Author, Speaker + Social Change Agent

 

"Jamie is a revolutionary thinker and a rare human being."

- Dr. Donna Shuurman, Executive Director Emeritus, The Dougy Center for Grieving Children and Families

 

"Jamie really does have a primal understanding of why art grabs attention or fails to take hold."

- Heidi Vogel, Lead Singer, Cinematic Orchestra

 

STAND OUT


 

THE ICONIST WORK + TALKS


 

SPEAKING

Iconist, Jamie Mustard, is a dynamic, expressive storyteller and educator, creating social change through organizational and communication clarity. The change happens when individuals, teams and leadership realize the impact they can have using BLOCKS.

BLOCKS enable anyone to create Icons in the minds of others. Teaching the creation and execution of BLOCKS will sharpen the focus of your team or organization. It's simple: People who feel that they can have an impact and be heard are happier and more self-fulfilled workers. Productivity, creativity, ingenuity and morale change instantly.

LEADERSHIP - CORPORATE CULTURE

INSPIRE EMPLOYEE PRODUCTIVITY + HAPPINESS
Use the simple laws of BLOCKS to improve company wide cooperation and internal inspiration for each employee while improving efficiency and output.

Renew, re-energize and inspire your employees to know that they can be heard and get immediate buy-in from customers and colleagues, rejuvenating their sense of value.

Improve organizational culture by teaching your employees to use BLOCKS to connect with oneanother, accelerating adaptability and productivity.

Experience greater employee retention, the renewal, hope and revitalization that occurs when your employees learn a method for getting the buy-in and attention they deserve in a way that maximizes synchronicity, productivity, adaptability and efficiency for your organization . Feeling we will be heard and get the recognition we deserve is all that drives us
 

Demand Generation + Sales

DEMAND GENERATION + SALES
Use the simple primordial and tools of BLOCKS bypass the distraction of your over-messaged-to audience and immediate increase demand

Learn to use BLOCKS to create demand despite the overload of messaging in the modern world in which your customers are drowning and prevents them from seeing you. This mechanism will make you the obvious choice when stacked against your competitors.

Salespeople learn to use BLOCKS to immediately increase sales and customer demand - the ability to create demand with primal laws will renew your sales force.

Demand generation and advertising teams learn to create content using the primal science of BLOCKS - to produce visuals (using the laws of BLOCKS) and transparent messaging that will captivate your customers and immediately increase engagement and demand
 

Technology

SIMPLIFY YOUR TECHNOLOGY
How technology and manufacturing companies can use the primal laws of BLOCKS to simplify their messaging - through a proven process - and instantly inspire and create more demand.

Learn how to scientifically simplify your offering to the singular BLOCK that will cause your customers to reach for you, no matter how robust or complex your technology.

Discover a method to consistently find where your technology meets the emotional concerns of your audience - getting away from trying to explain too much all at once, which is likely repelling those you are trying to reach.

Renew and inspire your teams and engineers at will. Know how to quickly effectively communicate technology and innovation in a way that will instantly captivate attention and generate demand.
 

Education

INSPIRE EMPLOYEE PRODUCTIVITY + HAPPINESS
The primordial laws of BLOCKS can teach any student in any subject to instantly and continuously STAND OUT giving them the recognition they desire and deserve.

Educate your educators on how to transparently and authentically use BLOCKS to captivate and sustain students’ interest.

Your educators will learn to use BLOCKS to increase retention and enhance the joy of learning.

Restore the ability and sense of well being in your educators by giving them a simple primal authentic tool to connect with and motivate students.
 

Government

IMPROVE PRODUCTIVITY CULTURE + WORK INSPIRATION
The natural laws of BLOCKS communication inspire cooperation and productivity in an work culture while remarkably improving happiness recognition and internal value.

The ability to be heard is powerfully moving and revitalizing to staff in any organization that deals with challenges of bureaucracy. Your employees will learn to use BLOCKS to be heard in a way that forwards the purpose, goals and needs of your institution.

Teach the natural laws of BLOCKS to your employees and executives giving them an ability to be heard and get buy-in from stakeholders, each other and your customers.

Increase efficiency and productivity by giving your employees and executives a tool to connect with and generate buy-in from each other in a way that improves culture and morale while forwarding the mission and needs of your institution.
 

Creative

DESIGN + ART THAT WILL CAPTIVATE THE IMAGINATION OF OTHERS
Apply the visual laws of BLOCKS to any design medium to grab attention and increase engagement from an over messaged to audience - an audience that is having an impossible time seeing amongst content overload.

Have your creatives learn the science and anatomy of Icons. They will walk away with the ability to create and use BLOCKS to irresistibly demand attention and cause any image or content to become an instant Icon in the mind of those they are trying to reach.

Learn to use the primal laws of BLOCKS to create imagery that will irresistibly magnetise the eye every time.

Learn the science of BLOCKS to create content that methodically causes your target audience to stop and pay attention despite the mass distraction of the modern world, which is increasingly competing for the attention you deserve.

Improve the culture and work experience for your creatives by giving them natural laws they can deploy at anytime time to captivate others no matter the content.

Your employees will learn to use BLOCKS to get buy-in from one another in a way that instantly improves output, morale, collaboration and adaptability.


   

 

 

CONSULTING

 
 

BLOCKS get you, your team, your work, ideas, art, products or message seen and heard, even felt. Learn how to generate demand in the modern world, in any field, to any desired audience, across all communication.

 

Branding + Messaging

The right emotional BLOCK for your brand will win attention, interest and loyalty from your desired audience. BLOCKS need to be transparent, emotional and said loud and large. Once your BLOCK(S) is complete, we show you how to use it in the physical world in a way that imprints in minds and amplifies.
 

Art Direction

The correct visual BLOCKS increases obviousness and grabs attention for any project or design. Hook your audience instantly or lose them forever.
 

Sales

Transparency that speaks directly to the primary emotional concern of your desired audience immediately STANDS OUT. Repeated everywhere, this BLOCKS then BREEDS demand that will surpass the competition.
 

Productivity

BLOCKS create employee "buy-in" through clear brand culture and identity. From the CEO to the receptionist, BLOCKS create job and employee fulfillment, less turnover, greater productivity, sharper focus and stronger, pervasive unity in any organization.
 

Workshopping

On site, in-person workshopping that guides and teaches teams the art + science of icon-ing through the primal laws of BLOCKS. Steer a campaign, new product launch, corporate rebrand, communications class, art direction, music composition, or any idea or cause you want to be SEEN, HEARD or FELT in the world.

 

IN PRODUCTION!

The Book


  • BLOCKS

    When applied, BLOCKS allows your message to bypass distraction and increase credibility. Use BLOCKS to be seen, and remembered, by your audience.

  • primal laws

    BLOCKS presents a working solution, representing a series of immutable primal laws that explain why things stand out and endure in the mind while others do not.

  • storytelling

    Through fun stories, Jamie will teach you the rules of BLOCKS and Icons. These rules enable anyone to create Icons in the minds of others.

  • art of obviousness

    Learn the true art of being obvious in a world where that seemingly simple task is becoming exponentially harder to achieve.

The forthcoming book "THE ICONIST: The Science of What Causes Any Idea or Message to Stand Out in the Modern World" will explain the laws that spawn Icons, and why they endure in the mind.

The rules of BLOCKS will teach anyone how to to do this on their own—no matter the medium. The concept of the toy block illustrates the natural and unchanging laws that cause something to STAND OUT. These primal laws are everywhere and all around you—and have existed since the dawn of human perception. Due to the current onslaught of mass messaging and media, our own individual voices have grown weaker and more diluted. This makes what we say a diminishing needle in an ever-expanding haystack. BLOCKS are your ticket to bypass mass distraction and BE HEARD. Our voice is more than our commerce—it is our sense of who we are, and being heard is necessary for our personal self-fulfillment.

 
 
 

THE ICONIST - Jamie Mustard

JAMIE TEACHES THE SCIENCE OF WHAT CAUSES ANYTHING TO STAND OUT IN THE MODERN WORLD.

Through his work Jamie has observed the primal laws of BLOCKS which explain why anything STANDS OUT and endures the mind - or fails to. In his pending book, The Iconist, through pop stories and comprehensive research, he shows how BLOCKS solve the problem of us all being made invisible as we compete for less and less available attention in a messaging and media oversaturated world. He teaches how BLOCKS allow anyone in any field to STAND OUT, at will, based on the natural, primordial laws of human perception. As host of the popular RadioActive talk show on KXL 101.1 FM in Portland, Oregon, Jamie interviewed hundreds of designers, innovators, artists and agents for social change who are having an impact all over the world.

An avid consumer of popular culture Jamie is a graduate of the London School of Economics. He is obsessed with the "economics of attention" and has consulted for Intel, Cisco and Symantec.

 

Chris Young

Chris Young

WRITER, EDITOR, DESIGNER + ICONIST

Chris is a Portland-based writer, editor, designer and ICONIST. The Editor-In-Chief and founder of Vortex Music Magazine as well as the Managing Editor for Neighborhood Notes and a founder of Oregon Music News, he has written for numerous print and online publications, conducting interviews and penning stories on topics such as music, business, arts, technology, community and local news.

Graduating magna cum laude from the University of Oregon's School of Journalism and Communication, his other interests include travel, photography and Northwest microbrews. Find samples of his work at pdxnoise.com

H. Shaw Thomas

H Shaw Thomas

Executive Director + Iconist

Shaw icons all with whom she works and all causes she serves.

The 2000 Sydney Olympic Games, private antique document collection, time at Conde Nast in New York, CMO of legal services and HeartsSwell entrepreneur Shaw has extensive experience in messaging, business strategy and demand generation across a wide range of fields, products and services. An intellect, artist and philanthropist, Shaw graduated from Colgate University with concentrations in English, Philosophy and Religion.

At her core, Shaw lives to amplify and encourage the dreams of others both in strategy and authentic, bold, clear voice. Writer, visionary, and communications strategist, Shaw is a lover of humanity, of story, and goodwill.

  • Getting others to focus on your offering is the most important thing you must do in a world overloaded with content.

LET'S TALK

 
 
Please enter your name Please enter Subject
Please enter your Message

 
Thank You ! Your email has been delivered.
Iconist Logo

© 2015 The Iconist all right reserved.